BACK TO BASICS: Chipotle is now supporting local sustainable farms, and so should we!

Support small, local farms so we can get rid of the factory farms that fill our food with antibiotics and keep the animals in confined spaces with no natural light, or fresh air to breathe.

This video is the exact meaning of going Back to Basics.



Disease Branding in an Over-Medicated Society

Many “illnesses” today were once normal conditions that a lot of us showed signs of.  These conditions were never thought of as problematic before — that is, not until the pharmaceutical companies began to “brand” diseases.  Basically, they thought of the most effective way to get a product to sell itself:  creating a need. Once you convince people that they have a problem and “need” a solution…selling the solution is easy.  And that’s how pharmaceuticals have been selling for years.

It’s not a coincidence that there are tons of commercials for prescription drugs on our televisions every single day.  These commercials are Direct-to-Customer advertisements!  Isn’t there a problem with that?  Why is it advertised to “ask your doctor” about a specific medication?  A patient, asking their doctor, to prescribe them a medication.  All because the pharmaceutical companies are selling their products to their customers.  (Pharmaceutical representatives also had to sell that product to your doctor, by the way).  The direct-to-customer advertisement of pharmaceuticals is banned in most other countries, and used to be banned in the U.S. as well (until 1997).  And that is when our TVs became filled with these ridiculously annoying pharmaceutical commercials that we all became so used to.

Then you have the side effects, which can be worse than the condition or “illness” in itself.  And there you have it — a never ending cycle of NEEDING more prescription drugs.

Someone once told me: One of the best industries to get into is the pharmaceutical industry… and as long as you’re convincing, you’ll make a lot of money.  And that’s what it’s all about — convincing people (who fully trust that these companies are looking out for them, nonetheless) that they NEED a specific drug for a made up problem.

This article is an interesting one…It gives a quick overview of the pharmaceutical industry and uses specific examples:

http://articles.cnn.com/2010-10-11/opinion/elliott.branding.disease_1_reflux-disease-overactive-bladder-bladder-control?_s=PM:OPINION

or you can always just Google: “Disease Branding”.