Back to Basics: Chipotle’s Commercial Gets Airtime During the Grammy’s!

I posted months ago about the Chipotle commercial, which supports going back to basics and sustainable farming.  And tonight, that awesome commercial actually had national airtime during the Grammy’s!!  That is so exciting!!

I love that commercial and everything it stands for. I only hope that the people watching actually understood the strong message, not just in regards to Chipotle, but for all aspects of the farming and food industries.



Ok, so this may seem obvious, but you’d be surprised how many people don’t actually think about the concept of how grocery stores are laid out. 

The fact is, the easiest way to eliminate processed foods from your life is to not buy it!  Even if you feel that you cannot afford organic or farm fresh food, shopping along the perimeter of a grocery store is the most efficient way to avoid buying processed junk and pre-packaged meals.  Cook from scratch whenever possible, and shop from fresh/real food departments only.

This rule applies even when shopping at a “natural” food store. For instance, even when I’m shopping at Whole Foods, I make sure to stay mostly on the perimeter of the store.  The inner isles of a store like Whole Foods are filled mostly with organic junk — processed and packaged foods that are labeled and marketed as “organic” or “all natural”, but are still bad for your health if you actually look into the ingredients.  Because of this, my Whole Foods shopping trip usually consists of stopping at the following areas: produce, meat, seafood, nuts/oats/grains (bulk bins), frozen bread (only for the frozen sprouted bread and bagels), & dairy.  Occasionally I’ll shop in the isles, but only when I know what I need, and I make sure to go straight to get what I want & get out.  The only times I’ll shop in the isles are if I need cooking oils, spices/herbs (including salt/pepper), sugar, or canned tuna (wild caught and BPA free cans!).  And that’s pretty much it.   Everything else I try to avoid buying whenever possible.

These simple rules are seriously what keeps me eating mostly high quality/fresh foods only, and helps to eliminate the processed junk that I used to eat so much of.



BACK TO BASICS: Chipotle is now supporting local sustainable farms, and so should we!

Support small, local farms so we can get rid of the factory farms that fill our food with antibiotics and keep the animals in confined spaces with no natural light, or fresh air to breathe.

This video is the exact meaning of going Back to Basics.



Disease Branding in an Over-Medicated Society

Many “illnesses” today were once normal conditions that a lot of us showed signs of.  These conditions were never thought of as problematic before — that is, not until the pharmaceutical companies began to “brand” diseases.  Basically, they thought of the most effective way to get a product to sell itself:  creating a need. Once you convince people that they have a problem and “need” a solution…selling the solution is easy.  And that’s how pharmaceuticals have been selling for years.

It’s not a coincidence that there are tons of commercials for prescription drugs on our televisions every single day.  These commercials are Direct-to-Customer advertisements!  Isn’t there a problem with that?  Why is it advertised to “ask your doctor” about a specific medication?  A patient, asking their doctor, to prescribe them a medication.  All because the pharmaceutical companies are selling their products to their customers.  (Pharmaceutical representatives also had to sell that product to your doctor, by the way).  The direct-to-customer advertisement of pharmaceuticals is banned in most other countries, and used to be banned in the U.S. as well (until 1997).  And that is when our TVs became filled with these ridiculously annoying pharmaceutical commercials that we all became so used to.

Then you have the side effects, which can be worse than the condition or “illness” in itself.  And there you have it — a never ending cycle of NEEDING more prescription drugs.

Someone once told me: One of the best industries to get into is the pharmaceutical industry… and as long as you’re convincing, you’ll make a lot of money.  And that’s what it’s all about — convincing people (who fully trust that these companies are looking out for them, nonetheless) that they NEED a specific drug for a made up problem.

This article is an interesting one…It gives a quick overview of the pharmaceutical industry and uses specific examples:

http://articles.cnn.com/2010-10-11/opinion/elliott.branding.disease_1_reflux-disease-overactive-bladder-bladder-control?_s=PM:OPINION

or you can always just Google: “Disease Branding”.